Morgan Aeriel

GMC Sierra EV Denali Reveal

First Ever GMC Sierra EV Denali Edition 1

Teaser

Before launch, on October 19th at 12:00 PM EST, we presented a sneak peek of the grill and highlighted the unique headlight animation.

 

Launch

On October 20th at 5:00PM EST, we launched with an Instagram carousel and story. We also updated all of our social mastheads.

 

GMC Sierra EV Youtube Playlist Thumbnails

Sustainment

Technology Day

GMC celebrates National Technology Day with the First Ever Sierra EV Denali Edition 1

 

Technology Day

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Technology Day #

 
 

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GMC’s first Electric pickup…

Introducing the First Ever GMC Sierra EV Denali Edition 1.

  • Agency: Leo Burnett Detroit

  • Executive Creative Directors: Tim Thomas + Steve Glinski

  • Creative Directors: Christopher Handyside + Stephanie Aleccia

  • Social Art Director: Morgan Aeriel

  • Social Copywriter: Mary Jane O’Connor