First Ever GMC Sierra EV Denali Edition 1
Teaser
Before launch, on October 19th at 12:00 PM EST, we presented a sneak peek of the grill and highlighted the unique headlight animation.
Launch
On October 20th at 5:00PM EST, we launched with an Instagram carousel and story. We also updated all of our social mastheads.
GMC Sierra EV Youtube Playlist Thumbnails



Sustainment
Technology Day
GMC celebrates National Technology Day with the First Ever Sierra EV Denali Edition 1
Technology Day
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Technology Day #








GMC’s first Electric pickup…
Introducing the First Ever GMC Sierra EV Denali Edition 1.
Agency: Leo Burnett Detroit
Executive Creative Directors: Tim Thomas + Steve Glinski
Creative Directors: Christopher Handyside + Stephanie Aleccia
Social Art Director: Morgan Aeriel
Social Copywriter: Mary Jane O’Connor