THE TRUCK
GMC Sierra
On October 13th, we launched the GMC Sierra campaign, “The Truck”, on Instagram, TikTok, YouTube, and Pinterest and updated our social mastheads across all platforms.
Pinterest Masthead
GMC Sierra Youtube Playlist Thumbnails
TheTruck
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GMC Sierra
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TheTruck # GMC Sierra #
GMC Sierra, The truck …
GMC’s pick-up truck, the GMC Sierra.
Agency: Leo Burnett Detroit
Executive Creative Directors: Tim Thomas + Steve Glinski
Creative Directors: Andy Ozark + Kevin Pereira, Christopher Handyside + Stephanie Aleccia
Social Art Director: Morgan Aeriel
Social Copywriter: Mary Jane O’Connor